Google measurement
Google Analytics 4 (GA4), Google Tag Manager (GTM) and Google Ads conversion tracking.
Analytics & Conversion Tracking
Make WordPress conversions measurable and trustworthy.
Modernize the measurement layer when analytics, advertising conversions or critical customer events cannot be trusted across WordPress and connected systems.
The systems this capability can connect
Critical WordPress events
Forms, booking, lead qualification, content actions, account journeys and agreed WooCommerce events.
Advertising tags
Agreed advertising pixels and tags implemented through a controlled, documented and consent-aware handoff.
Data layer
Stable event names, parameters, identifiers, deduplication and cross-domain measurement where required.
Browser and server
Browser-side tracking and, when justified, server-side measurement with explicit responsibilities and validation.
Customer data integration
A Customer Data Platform (CDP) or Customer Relationship Management (CRM) system as an optional integration layer—not a default requirement.
Audit first or implement now?
| Situation | Route | Output |
|---|---|---|
| Numbers conflict, events duplicate or the cause is unknown | Focused Technical Audit | Current-state evidence, likely causes and a prioritized measurement backlog. |
| The measurement plan and acceptance events are already clear | Modernization Delivery | Implementation, validation, documentation and handover. |
| The wider modernization decision is unresolved | Decision Roadmap | What to preserve, replace, sequence or defer across the platform and measurement layer. |
Migration continuity or measurement improvement?
Migration continuity
Treat measurement as migration continuity when the platform, templates, data layer, consent implementation, destination or connected system is changing and current agreed behaviour must survive that change. Discovery can inventory, map and revalidate data-layer events, consent signals, Google Analytics 4, Google Tag Manager, Google Ads, other approved advertising tags, lead and ecommerce events, and Customer Data Platform connections when they exist in the current stack and are in scope.
Focused audit
If the site is not changing but tracking is unreliable, conflicting or duplicated, a focused Technical Audit is the safer starting point. It establishes current-state evidence, likely causes and acceptance events before implementation.
Separate improvement
Event-taxonomy redesign, data-layer cleanup, attribution redesign, new destinations, audience activation, historical-data migration, new reporting and broader Customer Data Platform work are optional improvements. They require separate discovery and scope, not an automatic continuity promise.
What revalidation and a request mean
Revalidated means agreeing the relevant current behaviour, mapping it to the target environment and checking agreed critical journeys around cutover. It does not promise perfect attribution, complete historical recovery or universal platform compatibility. Bring the current measurement stack, owners and access availability, critical conversion journeys, consent and privacy requirements, target constraints and acceptance criteria; never send credentials through the website form. A request starts scope and access review—it does not change consent configuration, start a migration or promise a particular analytics outcome.
Typical pricing
Scope depends on the websites, domains, consent behavior, event volume, connected systems and agreed validation needs.
Typical price range
Focused Technical Audit
From $750 USD
$750–1,500 USD
3–7 working days
Use when the current implementation, data quality or root cause is unclear.
Typical price range
First controlled Delivery phase
From $3,000 USD
Confirmed after scope review
Use when events, systems and acceptance criteria are understood.
What good handover includes
- Measurement plan and event dictionary.
- Ownership and change boundaries across WordPress, tags and connected platforms.
- Validation evidence for representative conversions.
- Known gaps, attribution limitations and consent handoff.
- Documentation for future campaigns, releases and troubleshooting.
Important boundaries
No campaign management
The default scope is website measurement engineering, not media buying or advertising strategy.
No perfect-attribution promise
Browsers, consent, platforms, devices and external systems impose real measurement limits.
No privacy or legal opinion
Consent and data-handling requirements need the client’s appropriate legal and operational review.
Analytics and measurement experience
These projects show relevant delivery experience. Follow each case link for its specific context and outcomes.
WordPress project
Gisoo Salon
An existing WordPress and Elementor site stabilized around booking, shared content, measurement ownership and safer ongoing change without forcing a rebuild.
Cross-platform experience
Organogenesis
A mixed-generation healthcare web portfolio modernized in phases through shared delivery, controlled releases, measurement integration and ongoing governance.
Relevant measurement and internal-enablement experience
This recommendation describes clearer analytics visibility and platform decisions for the internal team.
Lindsay DelGigante
Technical Lead at Eau de Web
His expertise helped transform a static corporate website into a dynamic, high-performing platform that better served both the business and its customers. He also made complex CMS decisions understandable for the internal team.
LinkedIn recommendation, used with permission (opens in a new tab)
Frequently asked questions
Can you work with Google Analytics 4, Google Tag Manager and Google Ads?
Yes. The capability covers measurement planning, implementation, validation and handover for Google Analytics 4, Google Tag Manager, Google Ads conversion tracking and other agreed advertising tags.
Does this include advertising campaign management?
No. The page covers website measurement infrastructure and conversion-event reliability. Media buying, campaign strategy and guaranteed attribution are outside the default scope.
Should I start with an Audit or Delivery?
Choose a Technical Audit when the cause or current data quality is unclear. Choose Modernization Delivery when the measurement plan, events, systems and acceptance criteria are already understood.
Free public WordPress assessment
Not sure whether tracking is broken or the measurement plan is incomplete?
Start with the free WordPress Scan. It reviews publicly observable WordPress, response, delivery, maintenance and search signals, then gives you a bounded modernization assessment and a clearer next step. No admin access is required.
The Scan does not confirm private technical root causes. If the report surfaces a signal that matters and you are unsure what to do next, ask us to help interpret the evidence.